Gift Cards Could Get The Cold Shoulder This Year

CNN Money
It appears this year's consumer trend for the Holidays is swinging back to traditional gifts of tangible merchandise and leaving the concept of gift cards to fend for themselves.

In a recent Consumer Reports study, it was reported that 19% of men surveyed admit to still have unused gift cards leftover from last year's Holiday season. Women, who were surveyed, almost doubled the men with 33% admitting to having the 'forgotten gift of plastic' somewhere in their sock drawers.

"Consumers are telling us that if they can find a good gift, they would rather give that versus a gift card," said retail expert Britt Beemer, chairman of America's Research Group.

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