Organizations are constantly seeking innovative ways to engage their employees and customers. One proven strategy is the implementation of a comprehensive rewards program. However, the effectiveness of such programs hinges not just on the presence of rewards, but on the diversity and appeal of the rewards catalog itself.
They’ve become an important element in helping organizations boost sales or achieve sales targets. Usually, SPIFFs are short-term incentives that motivate individuals or teams to make a final push to reach a goal. They can also be a key element in interactions outside your company. The right Channel Partner Incentives help them make you their top priority.
A lot of reward trends have come and gone during the past 20 years, following the lead of consumer purchasing patterns. There have been big disruptions—MP3 players, smartphones, voice assistants—but there has never been an event like the pandemic, which radically shifted people’s habits, interests and expectations.
Building channel loyalty has always been a challenge, and the pandemic has complicated matters more. From shuttered stores to the Great Resignation, many companies are looking for new ways to incent their indirect channels. Fortunately, there are newer and better ways to keep distributors engaged.
Partnering with a SaaS platform provider for sales rewards is a great way to not only increase sales but give great offers while rewarding customers.
Building channel loyalty has always been a challenge, and the pandemic has complicated matters more. From shuttered stores to the Great Resignation, many companies are looking for new ways to incent their indirect channels. Fortunately, there are newer and better ways to keep distributors engaged.
If you’re like most incentive program managers, you felt the pain of the pandemic. According to the Incentive Research Foundation (IRF), “there was a very large increase in merchandise and gift card program cancellations in 2021. The percentage of cancellations rose from 29% in 2020 to 44% in 2021. The percentage cancelling programs in Europe this past year was even higher than North America, with 66% of Europeans reporting cancelled programs.”
Online Rewards is a full-service software agency delivering versatile, powerful rewards solutions to clients worldwide. Since 2002, we’ve designed, developed, and supported impactful rewards and incentive programs across diverse industries and applications.
