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Market Research and Incentives

Rewards provide incentive for participation in market research surveys.
Friday, February 24, 2017
 

Published by: Online Rewards Market Research

Many of our business decisions today are driven by customer data and feedback, but it’s increasingly difficult to get even highly satisfied customers to spend the time to take a survey. Will offering an incentive increase participation in market research surveys?

There are three main reasons why people take the time to respond to a survey:

  1. They want to be helpful
  2. They enjoy the topic
  3. They are offered a tangible benefit (incentive)

Market Research

 

What kind of incentives work?

 

It depends. Although non-monetary incentives work best for performance improvement programs, research shows that monetary or like-cash incentives such as gift cards, coupon codes, or debit cards work better when the goal is to increase survey participation. Of course, a really nice tangible merchandise item may provide better results than a really low value cash incentive, so you’ll want to weigh your incentive vehicle decision against your budget.

Whether you decide to offer a tangible reward or a cash or like-cash incentive, make sure it can be delivered cost-effectively and immediately. For some, even instant gratification takes too long! Many companies find that a digital reward such as a pre-paid debit card that can be delivered electronically is an effective solution.

Going Mobile

As you’re designing your survey, make sure it is mobile friendly. It’s often assumed that only websites targeted to younger people need to be easily read on mobile devices — not so! This year 63.5% of the US population will be using smart phones. That translates to 200 million people -- roughly 10% of all smart phone users worldwide.

Nearly half (43.6% in 2016) of all global web pages are accessed by mobile devices and as many people are reading their email on their phones, so if your survey is not mobile-friendly, it may be deleted before it ever reaches an email inbox on a computer.

Getting the Data You Need

There are resources available from online survey companies that can guide you through the process. Better yet, you can partner with a professional online rewards firm that can integrate surveys into your other coordinated incentive and performance improvement strategies.

The keys to increasing survey participation are:

  • Ask the right questions
  • Make it mobile friendly
  • Provide an incentive that is "worth it" for your audience
  • Deliver the incentive immediately

Designing a survey according to the above guidelines will increase participation and provide you with the data that is so critical to your business decisions.

Even Presidents Need Recognition

Recognition is important no matter who you are.
Friday, January 20, 2017

Published by: Online Rewards Employee Recognition

On this inauguration day, let’s take a moment to celebrate all of our presidents who have taken on the tough job of leading the United States of America.

Recognition is important no matter who you are. Even Presidents need a little appreciation. Here are some interesting ways in which U.S. Presidents have been recognized through the years:

Announcements

Nobel Peace Prize

The Nobel Peace Prize was established in 1900, in accordance with Alfred Nobel’s will. Each year on the anniversary of his death, December 10th, the Nobel Peace Prize "shall be awarded to those who have done the most or best work for fraternity between nations, for the abolition or reduction of standing armies and for the holding and promotion of peace congresses."

Presidents (and vice presidents) who have been awarded the Nobel Peace Prize:

Theodore Roosevelt was the first statesman to be awarded the Nobel Peace Prize in 1906. Teddy Roosevelt also received the Medal of Honor after his charge up San Juan Hill in 1898.

Woodrow Wilson won the honor in 1920 for his efforts in ending World War I and participation in creating the League of Nations.

Jimmy Carter received the prize in 2002, for finding “peaceful solutions to international conflicts, advancing democracy and human rights and promoting economic and social development.” (President Carter was acknowledged with many other awards throughout his career as well.)

Vice President Al Gore was bestowed the honor in 2007 for his efforts to gain and spread knowledge about climate change.

Most recently, Barack Obama received the Nobel in 2009 for his efforts to strengthen international diplomacy and cooperation.

Announcements

The Purple Heart

The Purple Heart is described as the military’s oldest medal. Created in 1872 by George Washington, it was rarely used. General Douglas MacArthur resurrected it in 1932, and it was designed to commemorate bravery. Today, the Purple Heart is awarded exclusively for deaths or injuries sustained in combat.

So far, John F. Kennedy is the only president to have received the Purple Heart, awarded to him on August 2, 1943.

Announcements

The Pulitzer Prize

The Pulitzer Prize was created in 1917 in accordance with the will of Joseph Pulitzer, a prominent journalist, and recognizes excellence in journalism and the arts. John F. Kennedy is also the only president to have won the Pulitzer Prize in history for his book, Profiles in Courage, in 1957.

Announcements

The Grammys

Perhaps the most unexpected awards received by U.S. presidents (and presidential candidates) are Grammys - in the "spoken word" categories:

Bill Clinton has won two Grammys: in 2004 for his narration of Peter and the Wolf, (children’s album) and again in 2005 for the narration of his autobiography My Life, which chronicles his life from childhood through his presidency.

Jimmy Carter won his first Grammy in 2007 for the audiobook version of Our Endangered Value: America’s Moral Crisis, and his second in 2015 for the audio version of A Full Life, Reflections at Ninety.

Barack Obama is also a double Grammy winner: first while he was still a senator in 2005 for his audiobook Dreams of My Father (released in 1995 but republished as an audio book in 2006), a narration of his life, and again in 2007 for his book The Audacity of Hope: Thoughts on Reclaiming the American Dream.

In today’s world, recognition is more important than ever - for our employees, for our educators and students, and yes, even for the leaders of our country.

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