Today’s Must-Have Loyalty Program Rewards: 2022 Consumer & Channel Trends

Today’s Must-Have Loyalty Program Rewards: 2022 Consumer & Channel Trends

A lot of reward trends have come and gone during the past 20 years, following the lead of consumer purchasing patterns. There have been big disruptions—MP3 players, smartphones, voice assistants—but there has never been an event like the pandemic, which radically shifted people’s habits, interests and expectations.