B2B Channel Incentives and Distributor Promotions
Channel incentives and distributor or dealer promotions help create meaningful partnerships that increase loyalty and sales in the business-to-business (B2B) space based on purchase volumes and value. Dealer promotions and distributor incentives are designed to inform, persuade, or remind your channel partners of your brand messaging and benefits. In one case study, a B2B channel incentive program helped […]
How to Improve “Anemic” Sales Results
The Wall Street Journal reports that corporate sales profits are down for the fourth consecutive quarter. The attached Business Journal article from Gallupsuggests that it’s because B2B companies are doing it wrong! Business-to-business firms are focused on increasing market share and ramping up mergers and acquisitions. Gallup recommends that, to help their customers grow and generate more organic […]
Benefits of Channel Incentives in Retail
Manufacturers and distributors are constantly looking for the edge to increase sales of products and services. Many start by nurturing the relationship between provider and retail businesses. There are a number of ways to improve and increase loyalty, distribution and sales, but one of the most effective ways to create the business bond is through channel […]
