The Differences Between B2C & B2B Loyalty Programs – Expert Tips
Fresh Ideas You Can Implement Right Away B2B and B2C are the two main ways that businesses need to sell and market their products or services. A business can be both B2B and B2C. For example, Amazon and Apple act as B2B and B2C at the same time because the customers buy from them for […]
Bad Managers
The Link Between Incentives and Sales Culture How familiar does this scenario sound? George, a customer-facing employee at an established sales company stands at the water cooler and complains to a coworker that his immediate manager is incompetent, and just doesn’t get it. “I could do his job,” says George, as he goes on to […]
TOP SALES INCENTIVE IDEAS [2020 Update]
Creative Ways to Improve Sales Team Performance Sales incentive background Sales incentive programs are a proven instrument for boosting the performance of sales teams across all kinds of companies. They create healthy competition and a positive environment designed to help companies achieve structured objectives. A well-designed sales incentive program will contribute directly to a company’s […]
How Channel Incentive Programs Work
Loyalty, Value and Spend Channel Incentive Programs are based on rewarding B2B relationships with incentives or rewards based on loyalty, value, and/or spend. Whether your business needs a large scale channel incentive program, or an add-on to an existing one, Online Rewards can build a solution for you with any combination of features and functions, […]
It’s Dangerous to Go Alone! Take This!
A guide to creating a sales incentive program your dealers will appreciate. Sales Incentive Programs are incredibly complex and difficult to get right no matter the type or level. Gaining the business of a company is as much salesmanship as it is investigative reporting, and much of the reporting is in-taking, comprehending, and feeding that […]
Efficient Channel Partner Strategies: A Short Guide
The goal of every channel sales incentive program seems simple: Enable your channel partners to increase sales for a specific product or service and increase revenue. The end goal may sound simple, but getting there takes significant effort. With this in mind, how do we create a channel incentive program that dealers will appreciate? Below […]
B2B Channel Incentives and Distributor Promotions
Channel incentives and distributor or dealer promotions help create meaningful partnerships that increase loyalty and sales in the business-to-business (B2B) space based on purchase volumes and value. Dealer promotions and distributor incentives are designed to inform, persuade, or remind your channel partners of your brand messaging and benefits. In one case study, a B2B channel incentive program helped […]
How to Improve “Anemic” Sales Results
The Wall Street Journal reports that corporate sales profits are down for the fourth consecutive quarter. The attached Business Journal article from Gallupsuggests that it’s because B2B companies are doing it wrong! Business-to-business firms are focused on increasing market share and ramping up mergers and acquisitions. Gallup recommends that, to help their customers grow and generate more organic […]
Benefits of Channel Incentives in Retail
Manufacturers and distributors are constantly looking for the edge to increase sales of products and services. Many start by nurturing the relationship between provider and retail businesses. There are a number of ways to improve and increase loyalty, distribution and sales, but one of the most effective ways to create the business bond is through channel […]