The “New Normal” is Digital-First. How Do I Adjust My B2B Incentives Program?
The transition to digital was not easy for all B2B companies. Despite the affordability of online program implementation, some businesses struggle to achieve the desired level of engagement and a decent ROI of their programs due to the fragmented allocation of efforts and budgets. The implementation of an online incentive program must accompany specific changes in communication and organization of processes to be successful.
9 Best Practices for Setting a B2B Loyalty Program
Statistics obtained during the COVID-19 pandemic has shown that companies operating in B2B markets could successfully engage new customers and operate online. Other forms of transactions are also easily transferred to the online environment.
Will Your Customer Loyalty Program Survive After the Pandemic?
Although, more than 90% of companies offer some sort of loyalty program to their customers, not all of them are created equally. In exploring the different types of customer loyalty programs and understanding their benefits, we will give you some insights on how to customize your program and make it stand out in a crowd of all other industry programs.
How to Support Your Channel Partners for the Mutual Benefit
The COVID-19 outbreak has significantly slowed down channel-driven markets. Many complex and innovative projects companies (operating in the B2B field) had in their pipeline were either canceled or put off indefinitely. This has pushed vendors into uncharted territory where preserving the channel ecosystem and maintaining good partner relationships are top priorities.
Featured Father’s Day Rewards
This Month’s Featured Catalog Offerings Father’s Day is this month and we have the perfect rewards for every dad! Be sure to check out our ‘Outdoor Living’ category and featured brands, Oakley and Ray-Ban. Gifts for Every Father We understand that dads come in all shapes and sizes with many different interests, wants, and hobbies: Grill-and-chill dads […]
This Month’s Featured Rewards
This Month’s Featured Catalog Offerings Mother’s Day is just around the corner, which means now is the perfect time to let your employees or customers know about the great selection of Mother’s Day gifts our catalog has to offer. Plus, check out our featured Fitness brand and at-home exercise options! Gifts for Every Mother […]
Market Research and Incentives
Rewards provide incentive for participation in market research surveys. Many of our business decisions today are driven by customer data and feedback, but it’s increasingly difficult to get even highly satisfied customers to spend the time to take a survey. Will offering an incentive increase participation in market research surveys? There are three main reasons […]
The Key To Effective Global Incentive Programs
Why are some global incentive programs more successful than others? The devil is in the details – and the right partner. Some company leaders simply run employee recognition programs in the U.S. and ship rewards internationally. Others run separate programs in individual countries in which they have a presence. Progressive leaders now understand the value […]
Employee Rewards: Is Cash King?
Is cash really king? Not so much in the world of employee reward and recognition programs. In fact, studies from The Incentive Research Foundationfind that sales incentive and employee reward programs using tangible rewards yield greater results than when cash is used as an employee incentive. Our webinar on Building a Culture of Recognition: Monetary and Non-Monetary Recognition covers this […]
Employee Rewards: Pizza, Cash, or Compliments?
Is motivating your workforce as easy as buying a pizza? This HR Digest articlereports that, when offered a choice between cash, pizza, and compliments from the boss, participants in this employee rewards program chose pizza. (Structuring an effective reward and recognition program is a little more complicated than that!) It’s true that, when employees are asked […]
