Cash Back? The Best Customer Loyalty Programs Don’t Use It
If you’re like most marketers, you’re looking for better ways to boost customer loyalty in today’s very competitive market. Shopper behavior has changed in the last two years, and your loyalty program needs to keep up. And here’s the really obvious challenge: as me-too companies have jumped on the cash-back bandwagon, cash-back is losing its appeal. It’s no longer a differentiator, and it’s practically table stakes in some industries, such as credit cards.
